Let's face it recession or not, the economy is tough. Every promotional dollar you spend needs to be for a campaign that is highly targeted and effective. Did you know that theres no better investment than an imprinted product when it comes to Return On Investment?

Consider this study reported by the Promotional Products Association International:

• Research showed that 71% of business people surveyed had received a promotional product in the last 12 months and 34% of them actually had the imprinted item on their person at the time of being surveyed.
   
• Three-quarters of the recipients could recall the advertisers name that gave them the imprinted product. In comparison, only 53% of the same group could recall the name of a single advertiser they'd seen in a magazine or newspaper.

Consider choosing an item related to your business. For example, automotive companies may give out key chains or travel mugs, lawn care companies may pick sun visors, and contractors may select mini screwdrivers and flashlights. Whatever you decide, make sure the products are of good quality and have meaning to your audience.

Also, don't be afraid to give different people different items. For example, you may choose to give a more expensive item, like a sweatshirt or jacket, to your very best (or largest) customers and a magnet or notepad to other customers and referral sources. Everyone will remember your company favorably and you will maximize the use of your company's promotional dollars.